Amy Who?

Say, gang, who wants to sniff some Amy Childs by Amy Childs?

Anyone? Anyone? Bueller?

C’mon people, she’s been on television! (In England, at least.) And she’s easily the most famous person from Barking. (Serious.) Most critically, she is credited with starting the vajazzle craze a couple of years ago. [The what?—Ed.] [If you have to ask, you don’t want to know.]

Ms. Childs launched her eponymous perfume at a Boots store in London today. The Daily Mail was all over it. Their headline:

Amy Childs greeted by a very short queue of fans at perfume launch

Oww!

Amy was confronted by a very short queue of shoppers ready to snap up her less than imaginatively self-named fragrance, Amy Childs.

That’s a cheap shot—especially coming from a journalist named Fehintola Betiku.

But it makes you wonder: Has the celebrity fragrance boom peaked? (Or bottomed out, depending on your POV?)