Wednesday, March 25, 2026

Get It While It’s Hot!

 

Photo credit: Třinecké železárny

Since you found your way here, you might want to know that all my new material is posted on Substack.

Head over there for my latest hot takes on the science of smell.

Better yet, sign up to receive my new posts by email as soon as they go up!

Here is some of what you've been missing recently:

Olfactory Science Low on the Leaderboard: And Team USA is not exactly killing it

The Great and Powerful Os(mo): Pay no attention to the human sensory panelists behind the AI

Smell and Emotion: The Deep Thoughts of Rachel Herz: Who needs AI slop when you can have genuine slop?

Of Space, Time, and Scent: The experience of smell in the Digital Age

Thursday, September 4, 2025

The Third Rule of FirstNerve

 

The third rule of FirstNerve is—follow the links for the freshest content.  

Beaming Radio into the Nose: Seoul music at 2.45 GHz

Olfactory Loss and Alzheimer’s Disease: Commercialized smell testing could pay off big time.

OUT: Human Pheromones, IN: Whole Body Odor / Smell scientists get their noses out of the armpit

Decoding Female Axillary Odor: The Al Bundy theory of human pheromones

Who’s Talking About Smelling? The current crop of perfume commentators

Fat or Tasteless? A possible sensory link to Ozempic face

Eustace Tilley Takes a Sniff: The Feminization of Smell Culture

Is AI About to Revolutionize Fragrance? Or are we living in Dot Com Bubble 2.0?

Blowing Smoke: NPR and the Smell of Weed- Cutting through media blather

Novelists and the Nose: Scented fiction in the 21st century

Sniffing Mummies for Science: And other scents from the ancient world


Thursday, February 6, 2025

Hungry for New Content?

Here’s what’s on the menu over at my Substack!

À la recherche du vols perdu: The New York to Paris run back in the day

The Cheesiness of Weed: Non-terpene molecules grab the sensory spotlight

AI Bogosity in Berkeley: The scent of desperation

O Tannenbaum, O Tannenbaum: Your piney scent delights us

Sniffing Between the Lines: An English Lit dissertation blows the roof off of X

An Indescribable Russian Space Stink: Plus, holiday fermentation fun

Step Right Up, Folks, Don’t be Shy: How to mass market a “rare” smell

Practicing the Wertz Catch on Alice Street: Farewell to a Boyhood Hero

Monday, August 26, 2024

Don't Get Eliminated!


Sign up for my FirstNerve Substack and never miss a new post! 


Let’s Go to a Conference!: How to navigate five days of smell and taste science in Iceland.

Some hard-learned lessons

 

 AI Goes Up the Nose: Never trust a bot.

Techno fad or a malign influence?

 

Multiple Maniacs: Three Days in L.A.

John Waters and William Blake in the City of Angels

 

The Music of Perfume: Ambitus, pitch-class entropy, and keeping it simple

Riffing on an interesting experimental design

 

At the Museum of Scent: A visit with Mandy Aftel and her new book

Catching up with the doyenne of natural perfumery

 

Mind-raped by Mark Zuckerberg and the Borg: Generative AI repackages other people’s creativity

Tech bros plunder other people’s intellectual property

 

Monday, December 4, 2023

Holiday Shopping Made Easy

Do you know someone who is into scent? Who loves entertaining explanations of science? Are you still scrambling for gift ideas?

Well, you’re in luck!

Give your special someone a copy of my book What the Nose Knows: The Science of Scent in Everyday Life. There is plenty of time to have a paperback copy delivered by Christmas.

For a great digital stocking stuffer and no worries about shipping delays, send a gift copy directly to their Kindle! Click the “Give as Gift” button on Amazon to have it delivered instantly, or schedule it to arrive on the recipient’s device at a specific date and time.

If your someone prefers listening to reading, get them the Audible version!