What could be creepier than the department store ladies who offer to spritz you with a cologne sample?
Easy: An in-store kiosk equipped with a real-time video-image analyzer that scans your face, sizes you up, and hits you with a gender appropriate scent. From the manufacturer’s press release:
VidiReports software . . . detects human faces in the vicinity ofAttention all Scentys4 units: Do not spritz until you see the whites of their eyes!
the dispenser, estimates the corresponding gender of prospective
customers and sends that information to the Scentys4 dispenser,
which instantly selects the appropriate fragrance.
VidiReports can be easily configured to set the prefered detection
distance and the strategy to be employed when several faces are
detected.
The TargetScent kiosk is the brainchild of Presensia, a French company that develops interactive scent dispensers, and Quividi, an outfit that creates audience measurement solutions.
Cool technology? Certainly. Innovative application? No doubt. Does it give you the heebie-jeebies? Well, check out this Swiss-French video and get back to me.
2 comments:
Dear Avery,
I'm the CEO of Presensia, a French company that you quote in one of this post.
Thank you for passing the info on our latest development with Quividi. However, reading your post I thought it deserved some more details about the purpose and feature of TargetScent.
TargetScent's aim is not to spray perfumes at people passing by, it's an new way of testing fragrances through a scented video display. The scentys4 technology doesn't spray liquid perfume on the customers (and especially not in the blank of their eyes!): it relies on a dry scent process that prevents direct contact between the fragrance and the clients' skin/clothes/eyes : the fragrance can be smelled by the customer but the person is not perfumed + it's perfectly safe, as what Scentys4 releases is just scented air.
Lastly, TargetScent identifies the gender of the people who stand in front of the display and thus are willing to experience it, not on every person passing around.
I hope this makes it clearer for everybody and I'll be happr to answer questions or give more details.
all the best
JohnJohn:
I think everyone understands that you have to come face to face (so to speak) with the device before the software can work its magic. What fascinates me are the unanticipated consequences of cool technology. What happens when Marilyn Manson leans in? Will the TargetScent offer J Lo or Diddy?
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