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First Nerve
Taking a scientific sniff at the culture of smell
Sunday, May 17, 2009
I’ll Have a Sketchpad with That Latte
An inspiring
scent marketing story
from Newark, New Jersey of all places.
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Avery Gilbert
Sensory psychologist specializing in olfaction. Independent scientific consultant at Synesthetics, Inc. Creator of Nick Zollicker. Author of What the Nose Knows.
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