In today’s Boston Globe, writer Courtney Humphries does a nice job describing recent research into how smells affect us. She finds that the traditional emphasis on mood and emotion is giving way to explanations that involve cognition. Sound familiar? It should.
Sunday, February 14, 2010
Pouring Cold Water on the Raging Reptilian Brain
Labels:
marketing,
smell psychology
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2 comments:
interesting especially about the differentiating "identical" scents and its impact on keenness afterwards.
~x~:
Did you skip the part about "mild electric shocks" or do you feel that's an acceptable price to pay for fragrance training?
"Eugenol? Wrong. Clove bud oil."
ZAP!
[Apologies to Dr. Peter Venkman.]
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