The Fragrance Foundation tried to promote perfume use with the image of an atomizer—an obsolete delivery device.
Now they are promoting the FiFi Awards with an equally obsolete trope: “ringing the closing bell” on the NASDAQ, an electronic stock exchange that doesn’t even have a trading floor.
So how is that One Mighty Drop campaign going, anyway?
As of May 22, 16 out of the 18 fragrance blogs on the FirstNerve Solo Blog Index have Alexa traffic rankings higher than OneMightyDrop.com.
The FF could have gotten more eyeballs more cheaply buying ad space on a few smelly blogs.
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