Perfume Brands Prefer Spokesbeards

My first thought on reading that YSL has selected Garrett Hedlund as its new spokesface:

Who the hell is Garrett Hedlund?

My second thought:

What’s with the facial hair on male smellebrities?

Third thought:

Could all those academic psychologists be onto something?

4th:

Maybe I should stop shaving.

Final:

Naaah.