The Institute for Art and Olfaction is Happening

The Institute for Art and Olfaction is rapidly taking shape in Los Angeles under the enthusiastic leadership of Saskia Wilson-Brown.

The Institute for Art and Olfaction aims to instigate greater engagement with the art and science of scent. We will do this through a public education program, by building an archive of contemporary perfume releases, by creating an accessible laboratory for scent innovation, and by inciting cross-genre collaboration between perfumers and other creative practitioners.

The concept is great and so is the timing: fragrance at all levels—creative, commercial, and artistic—is in the midst of a great upheaval. Establishing a West Coast presence will be good for everyone. That’s why I signed on to be one of the group’s advisors.

Saskia has launched the Institute’s first fundraising effort on IndieGoGo. They’re about halfway toward their goal of $5,500. If you have a few bucks to kick in, I’d encourage you to do so. The deadline is February 5.

Don’t believe me? Then listen to these guys, including The Winsome Katie Puckrik™.