Image: Diablanco
Berkeley’s North Shattuck Association has voted to abandon the decades-old “Gourmet Ghetto” tag for its upscale foody neighborhood. The organization folded because the “co-founder” of a new coffee shop said his millennial-age employees found the name “upsetting and confusing.”
Next up: Peet’s Coffee on Vine and Walnut will be forced to abandon “Major Dickason’s Blend” because of its militaristic connotations.
[Hat tip to SFGate.com commenter LeonRussellFan for the safe space gag.]
P.S. One would think “Wrecking Ball Coffee” is a problematic name for a Bay Area business, given its triggering reference to gentrification, displacement of marginalized people, etc. And yet . . . that's the complainant's brand name.
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